Video Production

Web Design

Event Coverage

Social Media Company

Marketing Company

SEO Company

Web Design / Development

Our responsive designs make your site look great on desktops, tablets & smartphones.


From logo design to your first sale, our branding packages start you up.


Our unique SEO strategy will get you found on Google & Bing!

Our Portfolio

  • The Valerie Fund

    Shoestring Production Company has proudly provided The Valerie Fund with promotional video production services & event coverage since 2010.

  • Palermo’s Bakery

    Shoestring Production Company provides Palermo’s Bakery with Internet Marketing, Web Design & Consulting.

  • Glowpoint Inc. Video Campaign

    Shoestring Production Company signed on with Glowpoint Inc to provide four part video campaign to showcase their video conferencing technology.

  • Aphasia the Film

    Aphasia is a film about the price of plugging in. Produced by A Small Fire Productions in association with Shoestring Production Company.


  • A proven track record of business growth for our clients.
  • Our staff is trained in today’s latest technologies.
  • We build relationships. We are always there for you.
  • Videos are shot only in HD. We want to show you off.
  • SEO is included in our sites so you can be found on search engines
  • Fully responsive design of your website so your content will always look great on any screen size.
  • We do it on a shoestring budget!


Web Design & Development

Web Design & Development

Shoestring Production Company understands that the internet offers new opportunities for businesses to grow, and access new markets. Having a strong web presence expands your company’s collective ability to communicate and learn. All of our sites are designed and developed to be responsive to all devices because we think that its essential to keep your website current and ready for the future.
At Shoestring, our approach to online internet business strategy is unique because we formulate how to best display your brand to the world. We find the niches in your respective industries and apply them to our success plan. Our design team is not only adaptive but we are also content focused because we understand that each client’s needs and desires vary. We are always looking for a partnership because we think it is important for our clients to know that we are only a phone call away.


Responsive Web Design

socialmediaThe days of your website being viewed solely on a desktop computer are over. Mobile devices are the new reality and your site needs to cater to all types of devices and screen sizes to maintain your brand positioning. Responsive design is a method of developing your website so that it automatically adjusts to the screen size or the device you are viewing. This enhancing the experience for the viewer and allows you to replicate your site’s content without having to change it for smaller devices like a mobile site.


• Because your site scales to all devices, you don’t need to worry about new devices now and in the future
• One site for all devices consolidates web traffic and is better for SEO. Just ask Google and Bing!
• Your website will cater to 112.5 million US consumers who will own a tablet by 2016.

Video Production

Professional Video Production

Shoestring Production Company understands that your brand and your image are essential to who you are as a company. We pride ourselves and take great pleasure in helping to turn your visions into reality. Imagery is the magic in video production; from real life interviews, to live music, to the world of animation let your message be heard. Visual imagery is what makes your message individualized and sets you apart from others in your given industry.
The beauty of video production is that the options are limitless. If you can visualize the message or simply dream the idea we can help you turn it into an exceptional video. Our team has an unparalleled level of experience and sophistication to meet any of your needs. Take a look at our portfolio of video. The work simply speaks for itself.


Vision of Storytelling

At Shoestring we love to tell stories. socialmediaIt is our passion to bring ideas to life. We are highly skilled artisans, with an aptitude for visual imagery and individuality in video production. Our team consists of highly innovative and compelling visual storytellers with a background in film-making. Our originality and ingenious vision are evident in every single video we create.

We are meticulous throughout the process because we know that we are creating something on your behalf. Everything we do throughout the creative process is to ensure that you have the highest quality video. That’s why we only shoot in HD. From our branded video content to television commercials or corporate videos we know the right way to tell your story. Our goal is produce a video that will showcase who you are and what you do. Give us the opportunity to create the spotlight your Brand deserves.

Grow Your Business

We started with the vision to help small businesses grow. Whether the video is about a new venture, a social issue non-profit, a corporation or an individual, Shoestring allows your message to be shot in Full HD and on a shoestring budget! We help our clients successfully engage their audience and communicate “their” story. We work with everyone; non-profits, start-ups, corporations, advertisers, on-line magazines, educators, PR firms, and even other production companies. The staff at Shoestring is professionally trained with state of the art technology and thus giving its creations a film maker’s touch. Shoestring Production Company works exclusively in Full HD and focuses on using the power of video to deliver a strong return on investment.


Take a look at our videos on our portfolio page and imagine your brand being there. The entire staff at Shoestring knows that making any marketing decision isn’t easy. That’s why we work diligently with you to cut costs and save time. If you have any questions or you want to shoot a video, send us a message on our Contact Us page. We will get back to you within hours!

Social Media Marketing

Social Media Marketing in New Jersey

The digital marketing game has changed and it has a new player: Social Media. Platforms like Facebook, Twitter, YouTube, Google + and more present companies and organizations with an unparalleled opportunity to truly connect with consumers. Unlike traditional marketing methods, social media marketing pulls consumers in and revolutionizes the way in which they interact with brands. At Shoestring, we believe in creating intention and interaction in all our clients’ social media marketing strategies.

Reaping the benefits of social media marketing is much more than putting together a Facebook page. A strategic approach can have a direct impact on ROI. Through focused social media marketing plans, content creation, and social media campaigns on multiple platforms, our clients watch their fans and online businesses grow. Whether you need management of your entire social media presence or staff training and consultation, Shoestring is your solution to better brand engagement.



  • custom social media marketing plans
  • branded content creation for social platforms
  • social media training and consulting
  • social platform reporting, analytics and insight

    Interactive Campaigns

    Shoestring specializes in creating interactive campaigns that create a digital experience for your audience. With a combination of creative, technology, content and strategy we create interactive campaigns custom to your brand message that connect with your demographic on multiple platforms. Using coordinated messaging across several media channels and mediums, we transform your brand into an experience.

    Interactive campaigns provide entertainment, brand messaging and awareness while fostering brand loyalty and growing your audience. These campaigns are great way to launch new products, promote an events, acquire new customers and more. With a unique understanding of your target audience, Shoestring creates interactive campaigns that engage.


  • In-house creative, technology and strategy experts
  • Custom branded interactive campaigns
  • Campaign development, management and reporting
  • Search Engine Optimization

    Search Engine Optimization

    A strategic SEO campaign will typically have a long-term ROI stretching over many years.
    Search Engine Optimization (SEO) is a way to achieve high website rankings in the organic, unpaid section of search engine results pages (SERP). By using the most strategic keywords and phrases in your website copy, you will drive the traffic that you want to your website.

    This sounds simple, but the design features that cause one website to rank high on a SERP, and another to not make the cut are often quite subtle. The process of SEO involves both strategic programming of your website and hands-on marketing consulting to provide an effective SEO plan that delivers results.

    SEO is in constant flux. Google and the other search engines are frequently changing the algorithms used to determine the relevancy of websites in search results. There is no magic bullet, and what worked last month may not be effective today. That’s why we constantly reassesses our SEO technologies to insure that your website is and remains relevant and visible in the marketplace.

    At Shoestring, our SEO practice is built on years of experience in web site development and Search Engine Marketing grounded in best-practice and process improvement methodologies.

    Shoestring’s SEO Process

    Our Search Engine Optimization programs employ many tactics to achieve higher website rankings. We collaborate with our clients to formulate the most effective course of action, which can include both On and Off-Page best practices. Some of the most commonly employed strategies include:

  • Link Building
  • Paid Inclusion
  • SEO Copywriting
  • Blog Management
  • SEO Reputation Management
  • Podcasting
  • SEO Programs Can Be Easy to Design

    The Search Engine Optimization process can seem overwhelming. Shoestring can provide the direction you need to make the SEO process simple and results obtainable. We have custom-tailored packages for clients at every stage in their business.

    The Benefits of Effective SEO

    Our clients have reaped tremendous benefits from investing in comprehensive SEO programs that are designed to deliver results.

  • Long Term Results – Effective SEO campaigns establish long-term visitor traffic that deliver a valuable stream of potential customers, week after week, year after year.
  • Viral Effectiveness – Optimized websites gain interest in online social communities and increased SEO links provide new accessibility to untapped audiences.
  • Increased Brand Visibility – Well-optimized sites are easily accessible and help build effective brands with an international footprint.
    Cost Effective – Effective SEO can lead to lower overall cost-per-acquisition when used with other online spending.
  • Improved Site Usability – Our optimized clients have improved website usability, which leads to higher visitor retention and increased conversions overall.
  • 24/7 Promotion – SEO campaigns work 24 hours a day, 7 days a week, while other media is locked into a narrow schedule.
    Increased ROI – Search Engine Optimization delivers big results for overall ROI.
  • Branding

    Branding in New Jersey

    We help shape how the world feels about your organization. Shoestring Production Company’s branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design. It helps clients clarify business values, uncover fresh thinking about their organization’s market position and see an outside perspective free from internal biases. Through interviews with key employees and stakeholders, we’ll help you gain insight and develop branding that truly resonates with your most important target audiences.

    Our branding program is the place to start your new business or even reinvent yourself. You can benefit from all of the following:

    • A reinvention or adjustment of your visual identity and language
    • Clarification of your business values and fresh thinking about your market position
    • Interviews with key organization members and current and former customers to gain insight on business challenges – and see the bigger picture
    • An outside perspective, free from your organization’s internal biases
    • Advice on your customer-facing language and materials compared to trends and terms that truly resonate
    • A roadmap for where your brand should go – and how to get it there
    • Design and language examples for effectively communicating with your audience
    • A united and aligned internal culture


    We love photographing people and making them look great! Our Clients, in essence, hire us to see their special event through our eyes. It is our privilege to ensure that every meaningful detail is photographed in a relaxed, unobtrusive, artful way. It’s also our job to create a masterpiece album, custom designed by us and handcrafted specifically for each bride and groom. It’s very heart warming to know that the photographs we make for our Clients will become treasured family heirlooms for generations to come. We’re very fortunate to make our living doing something we love”.

    You should be comfortable with your photographer. That’s why we include an engagement session in most of our collections. It’s a great opportunity to spend a little time together before the wedding in a beautiful location getting to know each other and to create amazing photographs.

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