Web Design & Development

Shoestring Production Company understands that the internet offers new opportunities for businesses to grow, and access new markets. Having a strong web presence expands your company’s collective ability to communicate and learn. All of our sites are designed and developed to be responsive to all devices because we think that its essential to keep your website current and ready for the future.
At Shoestring, our approach to online internet business strategy is unique because we formulate how to best display your brand to the world. We find the niches in your respective industries and apply them to our success plan. Our design team is not only adaptive but we are also content focused because we understand that each client’s needs and desires vary. We are always looking for a partnership because we think it is important for our clients to know that we are only a phone call away.

Responsive Web Design

The days of your website being viewed solely on a desktop computer are over. Mobile devices are the new reality and your site needs to cater to all types of devices and screen sizes to maintain your brand positioning. Responsive design is a method of developing your website so that it automatically adjusts to the screen size or the device you are viewing. This enhancing the experience for the viewer and allows you to replicate your site’s content without having to change it for smaller devices like a mobile site.


• Because your site scales to all devices, you don’t need to worry about new devices now and in the future
• One site for all devices consolidates web traffic and is better for SEO. Just ask Google and Bing!
• Your website will cater to 112.5 million US consumers who will own a tablet by 2016.

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NES Company

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Shoestring Production Company proudly announces the launch of the NES Company website. The first step in the marketing process was to redesign their website to be responsive, accurately reflect their brand and to be more friendly to search engines. The NES Company website has a robust product finder and catalog.


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Designed for all the needs of a growing gym and fitness center; this responsive website has an event calendar, class pages, video galleries and the ability to sign up for classes online.

Zeta Wolf Fitness


Tasked with creating an interactive website for Zeta Wolf Fitness in North Carolina, Shoestring launched ZETAWOLFFITNESS.COM. The website has a list of the gym's classes for the week, their services and prices, a BMI calculator, nutrition recipes and tips, and a portal for clients to pay for services online.