We work with everyone!

Non-Profits, Start-Ups, Corporations, Physicians, Educators, Lawyers, Small Businesses and even Other Production Companies.
Founded in 2010, Shoestring Production Company was born with the vision of bringing affordable marketing and media services to businesses while maintaining top of the industry quality. Since being start-up as a video production company, Shoestring has since expanded its services to web design, SEO, branding, photography and social media. We believe that these marketing and media services go hand-in-hand to arm our clients with everything they will need to grow.
Here at Shoestring, we want to be your marketing wing. Our branding services have packages for start-up businesses as well. We can arm you with an awesome, memorable logo, get you your business cards and brochures, build your site and have you up and running in no time! Whether we are managing your social media, building your website or making you famous, it is all done with a filmmaker’s touch.
Our success as a company depends on the strength of our team. That’s why at Shoestring, we pride ourselves in employing a staff that is innovative, creative, friendly and highly trained in today’s most recent technologies. We like to tell our clients that we are only a text message away because it is important to us to build a strong relationship and be there for you.
We started with the vision to help small businesses grow. Whether the project is about a new venture, a social issue non-profit, a corporation or an individual, Shoestring allows your message to be successful on a shoestring budget! We help our clients successfully engage their audience and communicate “their” story. We work with everyone; non-profits, start-ups, corporations, advertisers, on-line magazines, educators, PR firms, and even other production companies. The staff at Shoestring is professionally trained with state of the art technology and thus giving its creations a film maker’s touch. Shoestring Production Company focuses on transparency and analytics to deliver a strong return on investment.

See What We’ve Been Up To

Smolin Lupin – Company Video

By | December 14th, 2023|Categories: Videos|Tags: , , |

Smolin Lupin Accountants in Fairfield, NJ had two of their partners retiring and wanted to create a memoir. Shot as a 3 camera production with Canon R6 in 4K with pro audio and lighting. The video was shown at a company party and partitioned for social media.

Pinpoint Analytics – Trade Show Video

By | December 8th, 2023|Categories: Production, Videos|

Jersey Mikes – Month of Giving Promo

By | June 14th, 2023|Categories: Creative, Production, Videos|Tags: , , |

Jersey Mikes Month of Giving campaign was advertised with this :30 TV Commercial that was aired on all major TV networks and streaming. Shot in 4K with pro audio and lighting at Jersey Mikes in Florham Park, NJ.

The Valerie Fund Walk PSA

By | April 14th, 2023|Categories: Creative, Production, Videos|Tags: , , |

“I have enjoyed working with Shoestring Production Company for the past 6 years. They have worked on many projects with me. Their staff is creative in shooting, editing and producing videos. They are cost competitive and have worked to help The Valerie Fund get our message out in video. I have produced both long and short pieces with them. It is without hesitation that give them my highest recommendation.”
Bunny Flanders, Director of Marketing - The Valerie Fund
“It was a pleasure working with James and Shoestring Production Company on our marketing campaign. It was done very professionally and at a reasonable price. Thank you for helping us meet our deadline and producing a high quality finished product. We plan to use you in the future as new projects arise.”
Joseph Tarsia, CDO - Sovereign Health System
“Shoestring Production Company is a rare find! Professionally their skill set is impressive, working with them for our Cycle for Survival event coverage was seamless! Our final video was poignant and powerful, yet the celebratory mood of our day was conveyed so well. They are highly creative, passionate about what they do; set a high standard for their work product; and meet deadlines. Shoestring discreetly blends in with the event and WOWS you in the end! What a memory they talently create!”
Sandy and Len Goodman, Cycle For Survival
“After a lot of time spent looking for the right web designer, we were sold on the creative talents of Shoestring Production Company. The impact was immediate and we have seen nothing but positive results.”
Linda Stanton, Director of Marketing - MCRC Physical Therapy
“Working with Shoestring for our social media campaign video was great! Everything came together beautifully, even under our tight deadline. Thanks so much for your hard work, and we look forward to working with you guys in the future!”
Kate Miller, Program Coordinator, The Watershed Institute Stony Brook - Millstone Watershed Association
“I had the pleasure of working with the team at Shoestring Productions for the recording of two interviews at Princeton University for a television show I host called Conversations That Matter. To say they were a professional and a pleasure to work with would be an understatement. Without a doubt the team at Shoestring were exceptional.”
Stuart McNish, President - Oh Boy Productions
“When we advise our clients to advertise with video, we recommend Shoestring Production Company. A high definition commercial really separates your business from the competition.”
Dave Popkin, CEO - Hilltop Management
“Shoestring Production Company has been a trusted provider of website and marketing services for the past four years. They have always been readily available to assist with website projects, IT troubleshooting, or just be receptive to a phone call about marketing. We highly endorse their services.”
Gennaro Bruno, Owner - Palermo's Bakery
“Very professional and accommodating. Projects are completed in a timely manner. Highly efficient and knowledgeable. A pleasure to work with!”
Dr. Rimma Sherman, Medical Director - Integrative Medicine of New Jersey
“Shoestring Production Company is the company you want to hire if desire to boost your business and publicity. Jimmy is an absolute pleasure to work with and a real “Mentsch”. He performs beyond your expectations and eager to please. We are one of many VERY happy customers! please feel free to contact me for any further details.”
Miriam Sebbag, Director - Chai Tots Preschool
“Just finished my first and not my last project with Shoestring Productions. As a Director and producer I know it makes all the difference in the world when you work with a team of professionals who get it. They get it. Professional, collaborative and economical. Thanks James and Shoestring.”
Brian Sullivan, Brand Stories
“James and his team were fantastic to work with and did an amazing job with my website!! I would highly recommend them!!”
Lynn Stevens, Caldwell Salt Cave

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At Shoestring, we aren’t just website designers and video/film producers… We are also Google Adwords PPC professionals and SEO & social media experts. We’re also passionate about Creative, dedicated to Display and obsessed with Analytics. Here at Shoestring, we create perfect digital journeys.

The world is evolving every day and the way brands communicate online is always changing. Devices, social networks and the way people interact online is changing too.

Everything we do is measured. We preach transparency. Our years in paid search demonstrate the value of good metrics. If we can measure it, we like it.

We are the future of digital marketing. Do you want to jump on board?
At Shoestring we love to tell stories.
It is our passion to bring ideas to life. We are highly skilled artisans, with an aptitude for visual imagery and individuality in video production. Our team consists of highly innovative and compelling visual storytellers with a background in film-making. Our originality and ingenious vision are evident in every single video we create.

We are meticulous throughout the process because we know that we are creating something on your behalf. Everything we do throughout the creative process is to ensure that you have the highest quality video. That’s why we only shoot in HD. From our branded video content to television commercials or corporate videos we know the right way to tell your story. Our goal is produce a video that will showcase who you are and what you do. Give us the opportunity to create the spotlight your Brand deserves.

Shoestring Production Company understands that the internet offers new opportunities for businesses to grow, and access new markets. Having a strong web presence expands your company’s collective ability to communicate and learn. All of our sites are designed and developed to be responsive to all devices because we think that its essential to keep your website current and ready for the future.
At Shoestring, our approach to online internet business strategy is unique because we formulate how to best display your brand to the world. We find the niches in your respective industries and apply them to our success plan. Our design team is not only adaptive but we are also content focused because we understand that each client’s needs and desires vary. We are always looking for a partnership because we think it is important for our clients to know that we are only a phone call away.

Our clients have reaped tremendous benefits from investing in comprehensive SEO programs that are designed to deliver results.

• Long Term Results – Effective SEO campaigns establish long-term visitor traffic that deliver a valuable stream of potential customers, week after week, year after year.
• Viral Effectiveness – Optimized websites gain interest in online social communities and increased SEO links provide new accessibility to untapped audiences.
• Increased Brand Visibility – Well-optimized sites are easily accessible and help build effective brands with an international footprint.
• Cost Effective – Effective SEO can lead to lower overall cost-per-acquisition when used with other online spending.
• Improved Site Usability – Our optimized clients have improved website usability, which leads to higher visitor retention and increased conversions overall.
• 24/7 Promotion – SEO campaigns work 24 hours a day, 7 days a week, while other media is locked into a narrow schedule.
• Increased ROI – Search Engine Optimization delivers big results for overall ROI.