Shoestring Production Company has provided Gastrocure, a gastroenterology office in West Orange, NJ, with full service media and marketing since 2014. The goal was to create an interactive website for patients to learn about conditions and procedures while attracting new patients from New Jersey, New York and Pennsylvania. The medical website also posts current news and articles in an archive library.
Dr. Vitaly Fishbein is board certified in gastroenterology and completed his fellowship at Georgetown University and National Institute of Health. Dr. Fishbein authored and co-authored research on management of patients with Zollinger Ellison syndrome and idiopathic hypersecretory state. He has staff and admitting privileges at Saint Barnabas Medical Center.
Dr. Fishbein performs comprehensive cancer screenings for colon cancer and Barrett’s esophagus. He performs quality colonoscopy using high definition optical colonoscopy, narrow band imaging to identify early flat lesions in the right colon which could be missed during routine colonoscopy. In difficult cases we use a Water Immersion Colonoscopy technique to complete procedures which decrease pain and sedation amount for patients. We have more then 95% success in reaching the cecum, and most of our patient are clean and fully satisfied with this procedure.
Shoestring Production Company’s SEO campaign has the Gastrocure website ranking on the first page of Google for over 45 keywords! Dr. Vitaly Fishbein’s social media presence along with business listings and blogging has contributed to the marketing success of Gastrocure.